You can put the Planet First and #SuckItUp!

On May 31st, 2017, Peter and Samuel of business campaigning Ltd, were fortunate to attend the launch of the world’s first commercial carbon capture plant, in Hinwil, Switzerland. A day later, Donald Trump stirred the hot steaming pot of climate change by  announcing his decision to pull the USA out of the Paris Agreement. These two highly contradictory events, stirred the emotions of the business campaigning team.

On one hand, we witnessed the emotional launch of a technology that can literally suck CO2 out of the atmosphere. Anywhere! A technology that can play a major role in the fight against climate change and enabling governments to keep their Paris Agreement pledges. A day of ‚tremendous‘ hope! On the other hand, the so called most powerful man in the world, pulled the world’s biggest polluter out of an agreement aimed at saving the planet. An agreement that only 2 other countries in the planet had not signed. Syria, (who have more pressing issues right now) and Nicaragua (who didn’t sign because they didn’t think the agreement did enough!).

business campaigning Ltd. has the motto „meaningful campaigns for meaningful ideas“, and with this burnt into our ethos we made the decision to launch a campaign. Buoyed by the potential of the technology, but disillusioned with the lack of action from governments around the world in fighting climate change, especially the USA, we launched the Planet First campaign.

Fighting Ignorance With Technology Co2 Climeworks Trump Paris Agreement.jpg

The crowdfunding campaign aims to raise 50,000 Swiss Francs to remove 100 tons of CO2 from the atmosphere, using the technology of Climeworks, who launched the carbon capture plant in Hinwil. The CO2 will then be buried safely deep underground.

Climeworks have the aim of removing 1% of CO2 emissions from the air by 2025. The Planet First #SuckItUp campaign aims to make a contribution to this aim, but it is not just about removing the CO2 from the air. This campaign aims to show citizens of the Earth that we no longer need to rely on our governments to take steps to save our planet. With current technology, the private sector, and ordinary people, can make a substantial difference.

Like any crowdfunding campaign we need your support! For as little as 1 Swiss Franc, you can pledge to remove 2 kgs of CO2 from the air.

As well as pledging, you can also offer your support by sharing the Planet First campaign with your networks. Simply copy, paste and share the following English of German message on Facebook, Twitter, LinkedIn or Xing pages.


Back this awesome campaign to suck out 100 tons of CO2 from the air. Please join us and put the Planet First! #SuckItUp


Unterstützt diese grossartige Kampagne – saugen wir zusammen 100 Tonnen CO2 aus der Atmosphäre! Schliesst euch uns an und werdet teil von „Planet First“! #SuckItUp

To find out more about the campaign go to the Website, and check out the crowdfunding page on WeMakeIt.

Thank you for your support.



You can put the Planet First and #SuckItUp!

Tell Us About Yourself (A storytelling Meetup)

Our lives are becoming more and more digitalised so what will happen when automations take over our jobs? It is becoming more and more clear that personal relationship skills are going to be key to succeeding in the new world! We all know how to write a CV when looking for a new job, or send out sales emails, but how do we connect with people and build relationships? Storytelling and telling people about yourself is at the heart of relationship building.

On Monday 22nd of May, Rinat Strahlhofer, who created the blog „Tell me about yourself“ will join us in the Campaigning Centre, Limmat Tower, Dietikon, to present on the importance of storytelling, a key skill whether you are looking for a job, or you are a campaigner. If you want to come along and learn more, please go to and sign up! (It is Free!)

Rinat Strahlhofer’s Story „Tell Us About Yourself (A storytelling Meetup)“ weiterlesen

Tell Us About Yourself (A storytelling Meetup)

The Stealth Key – A business campaigning GmbH Campaign!


One of pleasures of working at business campaigning ltd. is that we always embrace new technologies and innovative solutions. Not only do we feel it is important to be first adopters of new technology and understand the changes new technologies are creating in the world, it excites us! One such company that we support with our services is UrbanAlps, the innovative Swiss firm behind the Stealth Key. The Stealth Key, which is a 3D metal printed key that combats the risk of having your key 3D scanned and printed, is set to revolutionise the mechanical key sector, which has remained stagnated for hundreds of years.

„The Stealth Key – A business campaigning GmbH Campaign!“ weiterlesen

The Stealth Key – A business campaigning GmbH Campaign!

Chatbot your way to new customers

Chatbots continue to take a leading role in international tech news. A few weeks ago we saw the amusing conversation between two google chatbots, which showed that, at least for now, the AI isn’t quite perfect yet! But, regardless of this, chatbots are still of great use for organisations of all types.

„Chatbot your way to new customers“ weiterlesen

Chatbot your way to new customers

The Chilli Challenge!

business campaigning GmbH presents:


Samuel Vs Roman

Date: 2nd February 2017

Time: 15:45 CET

Place: The Campaigning Centre




During a lunch in the Campaigning Centre, Roman was talking about his pride and joy – his Habanero plant! It was then the challenge was made. Samuel casually challenged Roman to a chilli eating competition. Roman casually accepted. And now the date has been set!

The aim of the challenge will be to eat one fiery hot Habanero chilli from Roman’s pride and joy. The person to eat the chilli with the most dignity is the winner! It is down to you to decide.

The loser will donate CHF 10 to a cause on Zidisha, a platform that supports micro-lending to small businesses in the developing world.

See you on Thursday 2nd February 2017!

The Chilli Challenge!

Facebook Live: Not just for awkward conversations with yourself!


We all know of Facebook even if we don’t use it. If you don’t use it, you are becoming a new minority! With over 1.79 billion users it is hard to ignore it’s potential for campaigning of any sort. Recently, there have been some add ons that give further potential to the platform.

One of our favourites is Facebook Live. Facebook Live is a tool that allows you to live stream anything to your Facebook friend or those that have liked your Facebook Page. Consumers consumption of video material has grown and grown with the average user consuming over 16 minutes of video a day, according to ComScore. With the availability on your smart phone, you can watch anything, anywhere at anytime. A video in an email has a 200-300% increase in click through rate and after watching a video, a customer is 64% more likely to buy a product!

„Facebook Live: Not just for awkward conversations with yourself!“ weiterlesen

Facebook Live: Not just for awkward conversations with yourself!

Campaigning: Consistently Inconsistent

Before joining the business campaigning GmbH team, I spent a lot of time living in Ghana. Campaigning in Ghana is, at times, very different to what we experience in Switzerland or Europe. In the last 10 years, mobile phone usage has developed massively and many people are now very active online. Despite this, Ghana still uses its traditional campaigning strategies alongside the new digital options. Here are three memorable campaigning strategies I saw during my time there:

Colourful buildings in Ghana

„Campaigning: Consistently Inconsistent“ weiterlesen

Campaigning: Consistently Inconsistent