Our lives are becoming more and more digitalised so what will happen when automations take over our jobs? It is becoming more and more clear that personal relationship skills are going to be key to succeeding in the new world! We all know how to write a CV when looking for a new job, or send out sales emails, but how do we connect with people and build relationships? Storytelling and telling people about yourself is at the heart of relationship building.
On Monday 22nd of May, Rinat Strahlhofer, who created the blog „Tell me about yourself“ will join us in the Campaigning Centre, Limmat Tower, Dietikon, to present on the importance of storytelling, a key skill whether you are looking for a job, or you are a campaigner. If you want to come along and learn more, please go to Meetup.com and sign up! (It is Free!)
One of pleasures of working at business campaigning ltd. is that we always embrace new technologies and innovative solutions. Not only do we feel it is important to be first adopters of new technology and understand the changes new technologies are creating in the world, it excites us! One such company that we support with our services is UrbanAlps, the innovative Swiss firm behind the Stealth Key. The Stealth Key, which is a 3D metal printed key that combats the risk of having your key 3D scanned and printed, is set to revolutionise the mechanical key sector, which has remained stagnated for hundreds of years.
Chatbots continue to take a leading role in international tech news. A few weeks ago we saw the amusing conversation between two google chatbots, which showed that, at least for now, the AI isn’t quite perfect yet! But, regardless of this, chatbots are still of great use for organisations of all types.
During a lunch in the Campaigning Centre, Roman was talking about his pride and joy – his Habanero plant! It was then the challenge was made. Samuel casually challenged Roman to a chilli eating competition. Roman casually accepted. And now the date has been set!
The aim of the challenge will be to eat one fiery hot Habanero chilli from Roman’s pride and joy. The person to eat the chilli with the most dignity is the winner! It is down to you to decide.
The loser will donate CHF 10 to a cause on Zidisha, a platform that supports micro-lending to small businesses in the developing world.
We all know of Facebook even if we don’t use it. If you don’t use it, you are becoming a new minority! With over 1.79 billion users it is hard to ignore it’s potential for campaigning of any sort. Recently, there have been some add ons that give further potential to the platform.
One of our favourites is Facebook Live. Facebook Live is a tool that allows you to live stream anything to your Facebook friend or those that have liked your Facebook Page. Consumers consumption of video material has grown and grown with the average user consuming over 16 minutes of video a day, according to ComScore. With the availability on your smart phone, you can watch anything, anywhere at anytime. A video in an email has a 200-300% increase in click through rate and after watching a video, a customer is 64% more likely to buy a product!
Before joining the business campaigning GmbH team, I spent a lot of time living in Ghana. Campaigning in Ghana is, at times, very different to what we experience in Switzerland or Europe. In the last 10 years, mobile phone usage has developed massively and many people are now very active online. Despite this, Ghana still uses its traditional campaigning strategies alongside the new digital options. Here are three memorable campaigning strategies I saw during my time there: