The Stealth Key – A business campaigning GmbH Campaign!

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One of pleasures of working at business campaigning ltd. is that we always embrace new technologies and innovative solutions. Not only do we feel it is important to be first adopters of new technology and understand the changes new technologies are creating in the world, it excites us! One such company that we support with our services is UrbanAlps, the innovative Swiss firm behind the Stealth Key. The Stealth Key, which is a 3D metal printed key that combats the risk of having your key 3D scanned and printed, is set to revolutionise the mechanical key sector, which has remained stagnated for hundreds of years.

„The Stealth Key – A business campaigning GmbH Campaign!“ weiterlesen

The Stealth Key – A business campaigning GmbH Campaign!

Chatbot your way to new customers

Chatbots continue to take a leading role in international tech news. A few weeks ago we saw the amusing conversation between two google chatbots, which showed that, at least for now, the AI isn’t quite perfect yet! But, regardless of this, chatbots are still of great use for organisations of all types.

„Chatbot your way to new customers“ weiterlesen

Chatbot your way to new customers

Facebook Live: Not just for awkward conversations with yourself!

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We all know of Facebook even if we don’t use it. If you don’t use it, you are becoming a new minority! With over 1.79 billion users it is hard to ignore it’s potential for campaigning of any sort. Recently, there have been some add ons that give further potential to the platform.

One of our favourites is Facebook Live. Facebook Live is a tool that allows you to live stream anything to your Facebook friend or those that have liked your Facebook Page. Consumers consumption of video material has grown and grown with the average user consuming over 16 minutes of video a day, according to ComScore. With the availability on your smart phone, you can watch anything, anywhere at anytime. A video in an email has a 200-300% increase in click through rate and after watching a video, a customer is 64% more likely to buy a product!

„Facebook Live: Not just for awkward conversations with yourself!“ weiterlesen

Facebook Live: Not just for awkward conversations with yourself!

Weniger ist mehr – Über den Wert von Informationsreduktion in einer informationsgeladenen Umgebung

FliegeEs ist eine Binsenweisheit, wie sie mir schon meine Oma in Zeiten meiner Kindheit gerne erzählte. «Weniger ist mehr,» versuchte sie mir damals weiszumachen, wenn ich einmal mehr quengelnd vor dem Plüschtierregal verharrte und partout nicht verstehen wollte, wieso ich den kleinen Pandabär mit den glänzenden Murmelaugen nicht mit nach Hause nehmen durfte, um ihn zu den Heerscharen an Kuscheltieren einzureihen, die bereits in meinem Regal standen.

Doch wie so oft bin ich mittlerweile der Meinung, dass solche Binsenweisheiten – so platt sie anfänglich auch klingen mögen – häufig mehr Wahrheit erhalten, als man ihnen zu Beginn zuschreibt.
„Weniger ist mehr – Über den Wert von Informationsreduktion in einer informationsgeladenen Umgebung“ weiterlesen

Weniger ist mehr – Über den Wert von Informationsreduktion in einer informationsgeladenen Umgebung